Candy Digital Plans to Onboard 100,000 New Customers through Digital Ticketing Product
Candy Digital, a digital collectibles startup, remains optimistic about the potential of sports fans driving adoption and consumption in the web3 arena. The speculation that led to the surge in NFT trading and the success of NBA Top Shot during the last crypto bull run may be a thing of the past, but Candy Digital sees an opportunity in the enthusiasm of sports enthusiasts.
Scott Lawin, the CEO of Candy Digital, expressed his optimism by stating, “This year we will onboard 100,000 new customers to the [Candy Digital] platform through our digital ticketing product. That’s the most effective way to introduce someone to the space because this is someone that is expressing their fandom by purchasing a ticket and going to a game. And they get an opportunity to get a digital asset and it records that experience.”
Introduction through Digital Ticketing
Aside from selling officially-licensed Major League Baseball collectibles, Candy Digital has been offering fans commemorative tickets throughout the year. Lawin predicts that through its commemorative ticket campaign, Candy Digital will introduce another 250,000 to 500,000 consumers to digital asset ownership in 2024. He emphasized that most people engaging with web3 on Candy Digital’s platform after attending a baseball game are doing so for the first time.
Lawin further explained, “They go to a baseball game and they get an opportunity to redeem a digital, commemorative ticket. They come to the Candy website and then see the opportunity to purchase a pack of digital trading cards. They open up the pack and they get the same sort of excitement with a much more dynamic asset than a pack of cardboard.”
NFT Market Transformation
The NFT and digital collectibles market has evolved significantly since the speculative bull run. Candy Digital and other well-funded web3 companies have continued to target sports fans with digital memorabilia NFTs, despite the decline of interest in profile-picture NFTs like CryptoPunks and Bored Ape Yacht Club.
Growth and Expectations
Candy Digital launched its Major League Baseball NFT marketplace in early 2022, and Lawin mentioned that he doesn’t anticipate a return to the heady days of the 2021 bull run any time soon. However, he remains confident that blockchain-based digital assets will revolutionize sports memorabilia. Candy Digital raised $38.5 million at the start of 2023, building on the $100 million it raised at a $1.5 billion valuation in October 2021.
With a strong belief in the potential of digital collectibles, Candy Digital is committed to leveraging the passion of sports fans to drive adoption and create a new era of sports memorabilia in the digital world.
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